• simplicity-b2b-content-marketing
    Writing web content – 4 tips for getting it right! Writing web content – 4 tips for getting it right!

    Writing web content – 4 tips for getting it right!

Writing web content – 4 tips for getting it right!

1. Pick a single keyword to use in each article. Make sure its one people will actually search for, and unnoticeably sprinkle it throughout your writing and make sure to use it in your title. You can use this google tool to see what keywords people use on google. This will help get your website onto page 1 of google for selected keywords. However: make sure you are writing for people first, while it’s important to use keywords the only things that will give you conversions are well written, useful content. 2. Note that people read different on the web, […]

By |May 22nd, 2014|Content Marketing|Comments Off
  • helsinkibold-f-560x372
    2014 Font trends 2014 Font trends

    2014 Font trends

2014 Font trends

Time to start off 2014 with some font knowledge bombs! 2014 brings the appearance of some different types of Font Trends that reflect the ever-changing internet. While Different trends in typography are constantly emerging, there are constantly new and cool typefaces poping up from some very talented designers. After conducting some research and seeing what fonts are most popular, I compiled a list of currently trending fonts. Grunge Fonts Grunge is almost like something grimy, slimy, unwashed, and trashy, but with a bit more attitude. It’s meant to look less than perfect. Grunge is the bad boy whose motorcycle you […]

By |January 7th, 2014|Design|Comments Off
  • Google-SEO
    7 Common Adwords Mistakes 7 Common Adwords Mistakes

    7 Common Adwords Mistakes

7 Common Adwords Mistakes

These common adwords mistakes can cost you lots of money, and run some of your leads right into your competitor’s arms. Here are 7 common mistakes detrimental to your wallet, and your website. 1. Incorrect Keywords Many small business owners think there’s no harm in having numerous keywords in their campaigns just to cover their bases, but this is incorrect logic. First of all, having too many non-performing keywords in your google adwords campaign can actually bring your overall campaign down, which in turn can lead to increased expenses to generate the same results. Second of all, if you focus […]

By |August 9th, 2013|Uncategorized|Comments Off
  • Google-SEO
    Get Ranked on Google: Organic vs. Google Adwords Get Ranked on Google: Organic vs. Google Adwords

    Get Ranked on Google: Organic vs. Google Adwords

Get Ranked on Google: Organic vs. Google Adwords

Traffic from search engines can be a significant source of leads to your website, which is why getting on the first page of Google should be a priority. That being said, there is a lot of incorrect information readily available when it comes to search engine optimization. At Dolleren Designs, I often talk with clients who have a goal of being ranked very well in Google but are unaware what exactly it takes to get there. When organizations come to me asking about SEO (Search Engine Optimization). They often have preconceived ideas about what that means. Sometimes they think that scattering […]

  • what-is-content-marketing
    Content Marketing 101 Content Marketing 101

    Content Marketing 101

Content Marketing 101

In an age where content marketing is king, good content needs to be the end result when it comes to writing for the web. It’s a matter of either sitting down and doing research, or vetting the right writer for you and your business. With a lot of research, you can build SEO rich content marketing that’s meaningful to the reader. Below I have written a basic list of writing for the web tips that should help you get on your way . Web Page Tips Each page must have a max of 500 words. 3% Keyword density – Pick […]

  • web-html-codes-7418
    Is it time for a website redesign? Is it time for a website redesign?

    Is it time for a website redesign?

Is it time for a website redesign?

When it comes to figuring out whether it’s time to redesign your website, there are a few simple things to look at: Is it mobile friendly? Is it Debugged for all current browsers? Does it look modern? First impressions are everything, and old websites that aren’t debugged across all platforms will make you lose your visitors immediately. Redesigning a website is fairly simple, since most of the hard work of gathering content and images has already been done.  There are a few different routes you can go when you redesign, each all depends on who your visitors are most likely […]

By |May 3rd, 2013|Website Tips|Comments Off
  • google-search
    How do I get my website on google? How do I get my website on google?

    How do I get my website on google?

How do I get my website on google?

I have been designing and coding websites for the past 10 years, and one thing that’s for sure… the web is always changing. If you are asking yourself “How do I get my page on Google”? Answer the questions below to see if you have taken the first, and most important steps in placing higher in Google search. Do you have keyword rich Title tags, H1 Tags, and content? They should all be optimized for keywords that people are actually searching for you can find these keywords out by using Googles keyword tool Do you have a blog? Content marketing […]

By |January 1st, 2013|Website Tips|Comments Off
  • small business
    Quick tips to help start off your small business! Quick tips to help start off your small business!

    Quick tips to help start off your small business!

Quick tips to help start off your small business!

Resolution Time! This is the year you are going to start up your small business, and according to the New York Times your business will have a 50 / 50 chance of making it through your first 5 years. Here is a quick check list of what you can get your designer to help you with to make sure your are in the 50% that make it. To start off, you need good branding… Think about it – if branding wasn’t important, then why would so many companies do it? Make sure your company name works well with available URLS […]

By |December 10th, 2012|Small Business Tips|Comments Off