These common adwords mistakes can cost you lots of money, and run some of your leads right into your competitor’s arms. Here are 7 common mistakes detrimental to your wallet, and your website. 1. Incorrect Keywords Many small business owners think there’s no harm in having numerous keywords in their campaigns just to cover their bases, but this is incorrect logic. First of all, having too many non-performing keywords in your google adwords campaign can actually bring your overall campaign down, which in turn can lead to increased expenses to generate the same results. Second of all, if you focus […]